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The Call of Duty Endowment’s #CODEMedicalHeroes campaign is a celebrated example of social impact that comes about when smart, passionate people fueled by common purpose, and unflinching resolve, come together in service of a just cause.
The Call of Duty Endowment took home the 2022 PR News Platinum Award in the Media Relations: Non-Profit Campaign category last night, at a ceremony in New York City, New York. This was the Endowment’s 7th national award for the #CODEMedicalHeroes campaign.
Where the jobs aren’t. A dangerous situation in U.S. hospitals and clinics.
Dan Goldenberg, Vice President Corporate Social Responsibility & ESG Reporting at Activision Blizzard, was on hand to receive the award. Reflecting on the effort and the campaign, Goldenberg said, “We dedicate this award to the untapped potential of our military combat medics, hospital corpsmen and medical technicians.” Adding, “Half of them want to work in the civilian healthcare industry but can’t get jobs—an unconscionable waste.” Speaking about what the recognition means, Goldenberg said, “This is the most awards that any Call of Duty Endowment Campaign has won, and it is no accident. The cause is just and important, and the partnership from the Call of Duty franchise and the Activision Blizzard team is incomparable!”
The list of awards this campaign has garnered so far is a testament to the cause and the people who drive it.
2022 PR NEWS Platinum Award in the Media Relations: Non-Profit campaign
2022 Ragan's CSR & Diversity Awards – Best Cause Advocacy Award
2022 Agency Awards – Best Nonprofit Campaign
2022 Bulldog PR Award - Silver award for the Best Not-for-Profit/ Association Campaign
2022 Halo Award – Best Social Services Campaign
2022 Los Angeles Business Journal 2022 Nonprofit & Corporate Citizenship Awards - Most Innovative Awareness Campaign
2021 Streamy Social Good Award – Company or Brand
For more information on the Call of Duty Endowment’s continuing efforts to help streamline access to healthcare jobs for returning medics, download the whitepaper – Veterans Stand Ready to Fill Critical Healthcare Vacancies.